What’s in a Real Estate Social Media Marketing Package? Here’s What You Should Expect

If you’re a busy real estate agent, you already know: social media can’t be an afterthought. But outsourcing it isn’t just about “posting a few graphics.” The right real estate social media marketing package should do more—it should grow your audience, build trust, and drive leads.

So what exactly should a good package include? Let’s break it down, so you know what to look for—and what to avoid.

1. Content Strategy Tailored to Your Brand

You shouldn’t be using the same templates as every other agent. A strong package starts with understanding your brand voice, target audience, and goals.

✅ Includes:

• Audience research

• Brand positioning

• Local keyword strategy

  
  

2. Custom Social Media Content (Not Just Stock Graphics)

The content you post reflects your professionalism. Templates are great—but they should be customized to match your tone, market, and listings.

✅ Includes:

• Branded graphics (listings, tips, testimonials)

• Short-form videos (Reels, TikToks, walkthroughs)

• Caption writing with hashtags + CTAs

  
  

3. Post Scheduling and Consistency

If you’re posting randomly, you’re missing out on reach.A good agency should manage a full content calendar and use tools to post consistently—so you stay top of mind.

✅ Includes:

• Weekly or monthly content calendar

• Scheduling tools like Later, Buffer, or Metricool

• Platform-specific strategies (Instagram, Facebook, LinkedIn)

  
  

4. Audience Engagement and Community Building

Many packages skip this part—but engagement is what builds trust.

✅ Includes:

• Responding to comments and DMs

• Engaging with local accounts (businesses, clients, vendors)

• Sharing stories, polls, and interactive content

  
  

5. Reporting and Optimization

You can’t improve what you don’t measure. The best packages provide regular reports so you can see what’s working and where to adjust.

✅ Includes:

• Monthly engagement reports

• Follower growth, reach, and click insights

• Strategic adjustments based on data

  
  

6. Add-Ons That Add Real Value

Depending on your needs, some agencies offer extras that make your life even easier:

Optional Add-Ons:

• Email marketing integration

• Lead magnets (checklists, downloads)

• YouTube and blog content

• Paid social ads management

  
  

What Should a Real Estate Social Media Package Cost?

While pricing varies, you typically get what you pay for.

Average Ranges:

• Basic: $250–$500/month (DIY templates + posting support)

• Standard: $600–$1,200/month (custom content + strategy)

• Premium: $1,500+/month (full service with engagement, ads, reports)

Conclusion: Don’t Just Outsource—Strategize

A smart real estate social media marketing package should do more than just make your feed look nice. It should help you grow your presence, drive leads, and free you up to focus on closings—not captions.

At Sold On Social, we build packages designed for busy real estate pros who want results without wasting time.

👉 Ready to upgrade your marketing? View our packages or book a strategy call today.