Real Estate Social Media Content: What to Post to Attract More Buyers & Sellers

If you’re a real estate agent staring at your Instagram or Facebook wondering “What should I post today?” — you’re not alone. The truth is, great real estate social media content isn’t about being flashy. It’s about being helpful, relevant, and consistent.

In this guide, you’ll get 7 content types you can post regularly—plus examples and tools to make your life easier.

1. Listings That Tell a Story

Don’t just post a flyer. Share the story behind the property.

✅ Try This:

• “This condo just listed in [Neighborhood] is perfect for first-time buyers who want walkable living. Take a look inside ⬇️”

• Include a short video walkthrough or 5-image carousel.

  
  

Tools:

• Canva (for branded graphics)

• Spacio or ListingFlyer (for quick listing visuals)

  
  

2. Local Spotlights That Build Trust

Show you’re more than a salesperson—you’re a neighborhood expert.

✅ Post Ideas:

• Feature your favorite coffee shop, park, or boutique

• Interview a local business owner on camera

• Highlight community events like farmers markets

  
  

3. Educational Tips That Solve Real Problems

✅ Post Ideas:

• “3 things NOT to do before applying for a mortgage”

• “What’s really going on with interest rates in [Your City]?”

  
  

Bonus: Turn these into video Reels, story slides, and carousel posts for more reach.

4. Testimonials & Client Wins

Social proof sells. Don’t be shy about your success.

✅ Try This:

• A quote graphic + caption telling a mini story:

  • “We helped Sarah & Mark sell their home in just 5 days. Here’s how...”

    
    

Tools:

• Canva testimonial templates

• Add video reaction clips if possible

5. Behind the Scenes: Show the Process

People love to see how the sausage gets made.

✅ Show:

• You prepping for a showing

• Open house day setup

• Recording a video or meeting with clients

It builds transparency and likeability.

6. “This or That” or Polls for Engagement

Not every post has to sell. Engagement builds reach.

✅ Try:

• “Would you rather have a home with a pool or a big kitchen?”

• Instagram Stories: “Which kitchen would you choose?” (side-by-side photos)

7. Weekly or Monthly Market Updates

✅ Ideas:

• Infographics with average home prices or days on market

• Video recap: “Here’s what happened in [Your City] real estate this month”

  
  

This positions you as a knowledgeable resource—not just another agent.

Tips to Stay Consistent:

• Batch create content on Sundays

• Use a content calendar (free ones in Google Sheets work!)

• Use scheduling tools like Later, Metricool, or Buffer

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Conclusion: Turn Ideas Into Leads

You don’t need to post every day. But you do need to show up consistently with content that adds value.

At Sold On Social, we create custom real estate social media content so you don’t have to. Whether it’s posts, templates, or full management—we’ll help you stay visible, relevant, and profitable online.

👉 Book a call today.